Island businesses and not-for-profit organisations are being urged to sign up for the Wight Wheels Cycle Challenge – a free competition to encourage people to take to their bikes and discover the joys and benefits of cycling.
The Wight Wheels Cycle Challenge will see organisations competing to see who can get the most staff to cycle for just 10 minutes or more, from Monday 5 to Sunday 25 July 2010.
Participants will log their cycling online, with spot prizes for individuals and team prizes for the teams that get the most staff cycling. With plenty of prizes and come-and-try cycle taster sessions at workplaces, there are lots of incentives for everyone to get on their bikes and have some fun!
There will be free support, incentives and assistance to participating businesses. For more information and to register, visit www.wightwheelschallenge.org.uk.
The Wight Wheels Cycle Challenge is delivered by CTC Challenge for Change, in partnership with the Isle of Wight Council and NHS Isle of Wight. As well as helping people to experience the benefits of cycling it will also highlight how much carbon staff can save by cycling.
William Ainslie, Challenge Co-ordinator said: "Cycling is a cheap, fast and environmentally friendly way to get around the Island – and it’s healthy and fun too.
“The Cycle Challenge is free to enter and is for local employers of all sizes, and cyclists of all abilities. We want existing cyclists to encourage their non cycling colleagues to get on a bike – and there are free cinema tickets up for grabs for both if they manage to do so!
“The Challenge is all about having some fun and remembering how enjoyable cycling can be. We hope it provides people who don’t currently cycle with the encouragement they need to hop back on a bike.”