PAPER B
Purpose : For Information
Committee: TOURISM
PARTNERSHIP
Date: 9
DECEMBER 2003
Title: ISLE
OF WIGHT TOURISM UPDATE
REPORT OF THE HONORARY SECRETARY
SUMMARY/PURPOSE
To summarise current activity of Isle of Wight
Tourism.
1.
MARKETING, SALES & PRODUCTION
2004 Guide – 2004 Accommodation Guide, Family Guide,
Adult Guide and Mini Guide now produced.
Mailout of guide package to Members took place w/c 10/11.
Exhibitions – In
addition to the following exhibitions, IWT will be attending London Boat Show
in January and a variety of Day Out Fairs in conjunction with exhibition
partners.
·
Manchester & Bristol Holiday Show – 16-18 January 2004
·
Vakantiebeurs Leisure Exhibition, Netherlands 13-18 January 2004
·
Bristol Interhol – 14-15
February 2004
·
BTTF, Birmingham 3-4 March 2004
2003 Winter Pocket Guide –
in distribution.
2004 Pocket Guide/Eating Out – rate card sales in progress.
Teachers Guide –
new marketing proposals dispatched to members w/c 10/11.
2002/3 Year End Tourism Monitor – attached.
Summary results to be presented at meeting.
2004 Marketing –
At the Image Strategy meeting 27 October, Designate Agency presented outline
proposals for a press, poster and London Tube campaign to run from post Easter
2004. Further details were presented at
the Full Members Meeting 20 November and will be distributed with Tourism News
to all members in December.
Islandbreaks.co.uk
– upgraded website to be launched December.
2. MEMBERSHIP
Full Members Meeting – took place at Gurnard Pines on 20 November. Over 100 people attended, and guest speakers included Bob
Collier, Managing Director of Tourism South East, Rachael Fidler, Hospitality
Training Partnership and Sue Falkener
of VISIT. A Tourism Debate hosted by
Alex Dyke took place after lunch with questions directed to a panel.
TSE Sub Regional Meeting – was held at Westridge on 21 November 2003
New Terms and Conditions of IWT Booking Services are currently being printed and were
distributed to members late November.
The standard 10%