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ECONOMIC DEVELOPMENT, PLANNING, TOURISM AND LEISURE
SERVICES SELECT COMMITTEE – 6 FEBRUARY 2004 REVIEW OF THE ISLE OF WIGHT COUNCIL EVENTS PROGRAMME REPORT OF THE MANAGING DIRECTOR OF WIGHT LEISURE |
SUMMARY/PURPOSE
Members are to receive a presentation from Wight Leisure
giving an overview of the 2003/04 Annual Events programme delivered.
BACKGROUND
The Isle of Wight Council’s Annual Events programme is
managed and delivered by Wight Leisure, the leisure services department.
Members are provided with the overall statistics for
information (Appendix 1).
In December 2001 the Council agreed the strategic aims and
objectives for the events programme and recognised the contribution the
delivery of the programme makes towards the Council’s corporate
objectives. Members agreed to a three
year rolling programme for events, to be review annually.
Wight Leisure developed the following aims, also agreed by
the Executive, for the overall events programme to achieve:
·
To develop events to encourage participation and pursuit of
excellence
·
To support community regeneration and social inclusion
·
To provide cultural and sporting experiences and
opportunities for the community and visitors
·
To support events with clear development potential and
targets
·
To support tourism strategies and enhance the Island as a
tourist destination
·
To support economic regeneration activity
·
To raise the profile of the arts, sport and culture on the
Island through a varied and diverse programme
Marketing & Promotion
Wight Leisure continues to work with Isle of Wight Tourism
to maximise the promotion of the event programme but more specifically, the
five strategic events. In 2003 the
events team also worked with independent PR agents as part of sponsorship
packages.
The five strategic events in 2003 were: the Walking Festival, Isle of Wight
Festival, Skandia Cowes Week, Cycling Festival and White Air. These will remain for 2004 and will be
promoted through both Wight Leisure and either Isle of Wight Tourism or the
press & PR agency they out-source to.
2004/05 Programme of Events
Members will receive details of the 2004/05 programme
following the setting of the 2004/05 budgets.
At this stage for 2004/05 the only committed events are the five
strategic events; Walking, Music, Cycling & Extreme Sports Festivals, Cowes
Week infrastructure support, plus the Microsoft Challenger Event.
OUTCOME OF CONSULTATIONS
The 2003/04 annual events programme was agreed having
consulted with a range of community groups, organisers, agencies and sponsors
and the need to deliver the programme within the allocated budgets.
FINANCIAL IMPLICATIONS
There are no direct financial implications associated with
this report. However, members may wish
to debate the effects of the proposed savings to be identified from the Annual
Events Programme budget and forward recommendations for consideration to the
Executive when setting the budget.
RECOMMENDATIONS
823838
ANNIE HORNE
MANAGING DIRECTOR OF WIGHT LEISURE