PAPER D

 

ECONOMIC DEVELOPMENT, PLANNING, TOURISM AND LEISURE SERVICES SELECT COMMITTEE -  23 JUNE 2003

 

THE MODERNISATION/EXTERNALISATION OF ISLE OF WIGHT TOURISM

 

REPORT OF THE HEAD OF COMMUNITY DEVELOPMENT AND TOURISM

 

 

REASON FOR SELECT COMMITTEE CONSIDERATION

 

Members agreed to receive a report on the externalisation of Isle of Wight Tourism when setting the Select Committee’s work plan for the year.

 

ACTION REQUIRED BY THE SELECT COMMITTEE

 

To consider the progress made in and the options available for the modernisation of Isle of Wight Tourism.

 

 

BACKGROUND

 

At its meeting held on 2 July 2002 the Executive resolved, following advice from this Select Committee, to recommend to Council the externalisation of Tourism Services to a trust or limited company.

 

The advice that was able to be given by the Select Committee in this regard followed its meeting of 13 June 2002 which had also been attended by the six commercial directors of the Tourism Partnership.  These commercial members had expressed an interest to be involved in the development of plans and models for any new formed trust or company.

 

The Select Committee last received an update on this matter at its meeting of 25 November 2002, whereupon the Committee was advised of the formation of a sub group of the Tourism Partnership to identify the services most suitable for externalisation and the potential best model by which it could be achieved.

 

The sub group has been able to arrive at a draft model for externalisation which is reproduced at annex 1 herewith.

 

One of the main cornerstones of the model was to create a new strategic partnership that would be responsible for the development of tourism on the Island.  Also, that the Island, through this partnership, should become an administrative sub region of the new regional tourist board, Tourism South East (TSE).  The ultimate aim of the new structures being to increase the productivity of the tourism industry on the Isle of Wight and in the region.

 

At the first meeting of TSE held on 22 April 2003 the Isle of Wight was confirmed as a sub region of the regional tourist board.  This guarantees the Island a position on the board of TSE and therefore an important voice at regional level.

 

Following this decision of TSE, a number of discussions have been held with its representatives to agree how it would be included in the new strategic partnership.  The sub group has subsequently met on a number of occasions in order to “design” the new strategic partnership for discussion by and the approval of all of the partner organisations.  The current draft proposal for it is attached at Annex 2 to this report.


TSE play a central role in the draft proposals for the new strategic body.  Unfortunately, after taking its own legal advice on the proposals, TSE found that it is not able to operate in the role described for it.  It has subsequently suggested that it would wish to engage with the new strategic body as its sub regional entity through a memorandum of understanding (MOU), although it has yet to describe what might be included in such an agreement.  The draft proposals will therefore need to be reviewed in the light of this decision.

 

Following the agreement of the partners to the draft proposals for the new strategic body, it had been hoped it could be established in some interim form to allow it to begin its work and to negotiate with the Council in relation to the funding agreements that would be necessary to enable it to function.  From the Council’s perspective it would need to have agreed a “specification” of the outputs that it requires the organisation to achieve and also to satisfy itself that the emerging and developing body is able to deliver best value and continuous improvement in the services that it will effectively be providing on behalf of the Council.  Given the discussions that have been ongoing in relation to the role and place of TSE, a final draft proposal for agreement has not been completed and therefore the development of an interim position is not yet possible.

 

In the light of this, TSE hosted a meeting on the Island on 6 June 2003 in order to establish an interim sub committee that would act until such time as the final arrangements for the Island’s new strategic tourism body could be agreed.  The meeting was open to all tourist businesses on the Isle of Wight and agreed the establishment of an interim sub committee as set out in Annex 3.  The role of this committee will be:-

 

 

One of the main items for discussion with TSE that remains outstanding is the harmonisation of the membership schemes of Isle of Wight Tourism and TSE.  To date there has been no indication as to what the costs and benefits may be to members of Isle of Wight Tourism to take up membership of TSE, although that they will be entitled to do so has, in principle, been agreed.

 

There are many issues that still require resolution in this process but those that are most pressing and on which the Committee may wish to express a view are listed below:-

 

 

RELEVANT PLANS, POLICIES,  STRATEGIES AND PERFORMANCE INDICATORS

 

Theme 6 of the Community Strategy relates to the development of tourism on the Island.  Of the ten aspirations listed in the plan, that which aims to, “get the Isle of Wight recognised as a world class tourism destination and appreciated as one of the UK’s leading quality tourist and leisure destinations” is perhaps the most significant.

 

The Council aim to “support development of the Island as one of the UK’s leading tourist

and leisure destinations”, is set out in its Corporate Plan within the context of the objective to

encourage job creation and economic prosperity.

 

A Best Value Review of Tourism Services was completed in 2002.

 

CONSULTATION PROCESS

 

The process that has been followed to create the model in annex 1 and the operational proposal 

in annex 2 has involved consultation with representatives of the Island Tourist Industry

Executive (ITIA) and the regional tourist board (Tourism South East)

 

FINANCIAL, LEGAL, CRIME AND DISORDER IMPLICATIONS

 

None for the Council arising out of this report.

 

APPENDICES ATTACHED

 

1.         The Externalisation of Isle of Wight Tourism – Basic relationships between the partner organisations.

 

2.         Tourism Strategic Partnership – A Model Framework

 

3.         Tourism South East – Arrangements for an Interim Sub Regional Committee

 

 

Contact Point : John Metcalfe, ( 3825 e-mail [email protected]

 

 

 

                                                                                JOHN METCALFE

                                                            Head of Community Development and Tourism


Annex 1

 

THE EXTERNALISATION OF ISLE OF WIGHT TOURISM

 

Basic Relationships between the partner organisations

 

Funding

 

 

Isle of Wight Council

 

 

 

 

 

 

Funding

 

Influence

 
Tourism Partnership

 

 

 

ITIA

 

 

 

Purchaser

 

Service Contract

 

 

 

 

 

 

 

Delivery Arm

 

 

 


Annex 2

 

Tourism Strategic Partnership - A Model Framework

 

Ideally the Partnership Board (the board) should contain no more than 16/17 directors drawn from tourist related organisations across the Island.  Other persons should be capable of being co-opted to the board for specific projects on a time limited basis.

 

The board should contain representatives from:

 

1.         Isle of Wight Council                                                               2 no.

2.         Tourism South East                                                                2 no.

3.         Red Funnel                                                                             1 no.

4.         Wightlink                                                                                 1 no.

5.         Representative organisations of the tourist industry              up to 8 no.

6.         To be appointed by the board                                                 2 no.

7.         Independent Chairman/Managing Director                             1 no.

 

It is felt important that those representatives drawn from 1-5 above be agreed before the board is established.  Following its creation, then these standing representatives could nominate to the two positions to be appointed by the board.  Organisations to be considered for appointment may include the Hospitality Assured Partnership, Isle of Wight College, Chamber of Commerce, Southern Vectis, and Hovertravel.  The structure of the company should disallow specific businesses to be represented on the board with the exception of those named here.

 

The board should also be allowed to determine whether it would seek to recruit an independent chairman to assist its running of the organisation.  The current thinking is that both positions are not required.  If a Managing Director was appointed, then they would not be a director of the company and the chairman would be elected from within the board members and by the board members.

 

It is important that each tourism based representative organisation on the Island is capable of being represented on the board and in sufficient numbers that reflect the number of members within the organisation.  That is to say those with the most members will receive the greatest number of seats on the board.  It is likely therefore that some formula for the allocation of seats on a pro rata basis will be necessary.  Advice is required as to at what frequency the allocation of the seats should be reviewed.  It will also be important to establish a minimum qualifying criteria for each organisation that will enable it to claim its share of seats at the table.  Specifically this will reflect that all members should be properly graded and that the organisation has a constitution  which matches the aims and objectives of the board.

 

Coming out of the main board, is to be an Executive Board responsible for taking and making the day to day decisions necessary for the overall organisation to flourish.  Therefore a scheme of delegation of decisions to the Executive Board and possibly its Chairman/Managing Director and/or officers will need to be developed.  In order to ensure a strategic focus within the Executive Board, it is felt that this should comprise:-

 

            Isle of Wight Council                                       2 no.

            Tourism South East                                        2 no.

            Tourist Organisations                                     2 no.

            Chairman                                                        1 no.

 

 

The tourist organisations being elected on an annual basis from/by those members representing all tourist organisations on the main board.  If the Chairman is also one of the standing representatives on the Executive Board, then the Executive Board shall have the option to appoint another member to it from the main board.

 

The Executive Board will need to meet monthly and the overall board probably on a quarterly basis.  Although given the new nature of the venture, the overall board should have the capacity to review this and other matters pertaining to its composition and operation as it sees fit.

 


Annex 2

 

Tourism South East – Arrangements for an Interim Sub Regional Committee

 

 

 

Representatives of the Committee are to be drawn from: -

 

 

*    By nomination

**  By election

 

The Committee to receive officer advice and support from Tourism South East and also the Isle of Wight Council.