APPENDIX 23 - Government Research Published in Tomorrow’s Tourism

Tourists of the future may well be:

• more affluent, but also more cautious with their money
• more likely than ever to be travelling alone
• likely to take more short breaks of shorter duration, as they juggle demanding work schedules
• short of time and therefore seeking leisure and business tourism experiences which require minimum effort to research and book
• increasingly knowledgeable and keen to follow an approach which is tailored to individual needs, rather than buying a package
• older but fitter, and less likely to accept a sedentary life style

These trends look set to continue and to influence the development patterns of the tourism industry over the coming decade.

These changing characteristics will mean that the tourists of tomorrow will have quite different expectations than those of a decade ago.

Quality and value for money are particularly important to this travel experienced market.