Overall Council Net Spend on Tourism per Head of Population	Overall Council Net Spend on Tourism per Visitor	Overall Council Net Spend on Tourism against Overall Council Budget	Value of Tourism v Council Net Spend on Tourism	Total Number of Visitors	Total Visitor Expenditure	Day Visitor Expenditure	Overnight Visitor Expenditure	VFR Expenditure	Total Visitor Spend per Head of Population	Average Spend Per Visitor	Direct Tourism Related Jobs	Indirect Tourism Related Jobs	Number of Visitors to TICs	Number of Telephone Calls to TICs	Number of Letters to TICs	Number of E-Mails to TIC	Total Number of Users	Inspected Serviced Accommodation	Non-Inspected Serviced Accommodation	Inspected Non-Serviced Accommodation	Non-Inspected Non-Serviced Accommodation	Average Room Occupancy for Serviced Accommodation	Average Annual Weeks Let for  Non-Serviced Accommodation
Isle of Wight	7.6	0.41	0.97%	274	2,700,000	301,002,810	36,811,800	264,191,010		2,388.91	111.48	11,600	3,500	454,984	147,000	91,800	3,600	317,179	100%	0%	100%	0%	56%	65
Bedfordshire	0.09	0.003	0.01%	8344.62	10,740,000	283,300,000	159,300,000	124,000,000		740.27	26.38	6,956	2,742											55
Cambridgeshire	0.07	0.002	0.01%	20137.66	20,800,000	775,300,000	464,400,000	310,900,000		1,409.64	37.27	11,382	2,481										70%
Cornwall	0.79		0.11%	2417.95	12,600,000		120,000,000	823,000,000		1,914.33		21,100	10,000						41%	59%	13%	87%	56%	51
Devon	0.5		0.06%	2492.31	22,589,200	682,970,000		543,270,000	139,700,000	978.87		32,500							100%	0%	100%	0%	38%	42
Durham	1.05	0.09	0.13%	421.63	5,796,000	217,000,000	110,000,000	107,000,000	17,868,000	443.13	37.44	7,000	4,000										33%	29
Essex	0.27	0.01	0.04%	3503.59	37,331,000	1,241,000,000	855,600,000	385,400,000	54,000,000	958.52	33.24	28,132	11,741	73,670	25,977	2,559		102,206					60%	40
Gloucestershire
Hampshire	0.24	0.01	0.04%	1476.75	47,200,000	543,000,000	690,000,000	543,000,000		356.36	11.50	35,000	20,000						35%	65%	55%	45%	65%
Hertfordshire	1.88		0.25%	404.03	4,560,000		67,462,000	61,615,000	5,655,000	766.72		3,450	1,160										50%
Kent																		596,224
Leicestershire	0.19	0.01	0.03%	4361.34	22,000,000	519,000,000	367,000,000	152,000,000		849.15	23.59	13,640	5,120
Norfolk	0.2	0.01	0.04%	6766.84	30,730,000	1,306,000,000	559,000,000	747,000,000	39,000,000	1,639.67	42.50	17,800	23,200						37%	63%	50%	50%	52%
Northumberland	0.17		0.02%	3099.73	1,300,000			119,000,000		519.07		9,900	9,000						52%	48%	58%	42%	42%
Nottinghamshire	0.27	0.02	0.04%	2003.64	9,900,000	440,000,000	254,000,000	185,000,000	47,668,000		44.44	11,600	4,400
Suffolk	0.19		0.03%	4572.96	20,570,000		434,800,000	148,600,000	21,200,000			9,010	4,862										54%	25
Surrey	0.15	0.01	0.03%	4850.13	17,685,000	804,830,000	410,780,000	394,050,000	97,080,000	731.66	45.51	18,102	7,827						63%	37%	55%	45%	71%
West Sussex	0.14	0.01	0.02%	4862.39	17,870,000	530,000,000	240,000,000	290,000,000	116,000,000	699.67	29.66	23,458	10,000						100%	0%	100%	0%	67%
Wiltshire	0.2		0.04%	3523.01	9,089,000	421,000,000	151,000,000	203,000,000	67,000,000	701.67		7,876	3,951										52%
Average for Group	0.98	0.02	0.11%	4557.41	17,262,365	598,742,313	348,810,143	321,052,188	64,885,667	907.77	33.15	16,057	8,032	262,341	75,727	32,988	3,600	338,536	66%	54%	66%	54%	55%	44
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